The way your staff present themselves to the outside world is a reflection of the products and services you offer and the way you conduct business. Some people do not have much dress sense and arrive at work looking as though they have come for a picnic. It is no wonder that some companies have introduced corporate clothing as a means to ensure everyone looks professional.

Companies that design corporate clothes offer a range of garments that are customized to all professions. They provide hardworking work wear, safety and protective clothing, hospitality uniforms, corporate wear as well as special promotional clothing.

A Uniform to Represent Your Special Work

They may introduce an entire uniform which includes things like pants, skirts, shirts, blouses and jackets or they may just introduce a shirt with a logo on the pocket. Some company’s like to have each of their different departments with clothing that represents the work they do. Others may want their management to stand out from the rest.

Stand Out With Bold Printed Fabrics

Some organizations are becoming adventurous and want bold and printed shirts and blouses. The clothes all come in a range of fabrics like cotton, polyester or wool as well as other requested fabrics. Whatever a company opts for, however, their focus is on introducing a stylish and professional image which also promotes brand awareness.

Corporate Wear Customised to Suit

People come in all shapes and sizes but that is of no concern for the designers of these items of clothing. They make the clothes from specially selected fabrics that will not crease and which can be washed over and over again and still keep their shape. They also take suggestions from the staff as to what fits they prefer. Colours are also discussed until everyone is happy with the selection they have.The ability to mix and match will give each member of staff the look and style they want from a complete wardrobe of corporate wear.

There are always some trendy accessories to choose from which can add a personal touch. Jewellery, scarves, belts, handbags and gloves can all be worn to contribute to the outfit while still maintaining a professional look. The colour selected will ultimately tell customers something of the company. People will link your specific colours to your products and services.

Even factory workers who have a dark coloured overall as their dress code will relay a certain message to the people who come in. With a bright coloured logo splashed on a pocket or across the shoulders of the overall, they are also able to convey a message of professionalism and capability.

Looking Good Promotes Productivity

When staff are confident about the way they look they feel more relaxed and are able to be more productive. Achieving both comfort and good looks is essential and some company’s spare no expense when it comes to getting the ideal look for their staff and company.

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Many areas of industry require their staff to wear protective corporate clothing. When employees are exposed to hazardous and dangerous situations in the workplace, it is imperative that they are suitably protected. Wearing the right clothing in the workplace is important as it impacts directly on the safety of the employee.  The right clothing can affect the employee’s job, irrespective if the work is carried inside or outside. There a number of occupations where protective clothing is needed. Employees who work on railway lines, roads, construction sites and mines as well as those who do electrical, welding and machinery work require protective covering. When choosing corporate clothing for high risk jobs, there are a number of factors to consider.

High-visibility Corporate Clothing

High-visibility clothing refers to clothing that is clearly noticeable, either in a bright colour like orange or yellow. It could also have reflective properties. Employees who work outside, especially in harsh weather conditions such as heavy rain or mist, or in poor lighting need to wear clothing that is highly visible to the eye. Not wearing the right equipment can lead to accidents that involves moving vehicles. Road and construction workers as well as emergency service workers such as paramedics will often be seen in yellow vests made from fluorescent material. This is to alert oncoming traffic that they working on the road or that an accident has occurred.

Types Of Protective Clothing

There are different types of protective corporate clothing depending on the type of high risk activity that is been performed. These garments are manufactured from special fabrics specifically designed to resist fire, heat, water, acid, chemicals and bullets. Various styles for protective wear include vests, coveralls, head gear, jackets, sweat shirts, boots, gloves and eyewear. It is important that protective clothing is practical, comfortable and above all, user-friendly. Employees that are exposed to hot weather will need protective covering for their heads and arms. Employees who work with harmful chemicals have to be extra careful that they do not transfer the chemicals that they are working with onto themselves.  Incorporating your company logo and name also increases the visibility of the employee and at the same time increases brand awareness and identity.

Comfort, Functionality And Quality

Protective clothing should also be comfortable and functional so that your employees can withstand the rigours of long, working hours and harsh conditions. Choose high quality and durable clothing that will not only keep your employees safe but will also not compromise on comfort.  Quality is extremely important when choosing protective clothing. Select the best protective fabrics to guarantee the safety of your employees. Do not skimp on quality to save a few pennies.

Safety Standards

It is important that your company meets all the safety and health regulations requirements. This will ensure that your employees are safe and secure, and you will also have peace of mind. Make sure that your employees are kitted out in the right protective gear to avoid unnecessary accidents.

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Using corporate clothing as promotional merchandise is an effective way to advertise your company’s brand. This is an important in any marketing strategy. By incorporating your company logo, colour,  name and details onto clothing increases visibility and leaves a lasting impression. Printing and embroidered clothing sends out a positive message to clients that they are involved with a company that is professional. When a promotional item is worn frequently, it can only benefit the company. Branded corporate clothing gifts once again reinforces that your company’s image is viewed in a flattering light. Giving corporate gifts to customers and clients is becoming increasingly popular for both small and large companies, and helps to contribute their success.

How Corporate Clothing Gifts Can Improve Your Business

Corporate clothing can be gifted as incentives and prizes for customers, clients or business contacts. Certain companies use corporate clothing as gifts to entice potential clients that want to do business with. These types of gifts can also be given to employees and customers as a thank you for their loyalty. In this way, the person receiving the gift feels valued and appreciated, and the company’s image is promoted. They can also be used as give-aways, in a competition hamper or at sponsored events. Popular clothing items that are typically used include t-shirts, golf shirts, caps, socks, scarves and jackets. These gifts have proven over and over again that they enhance brand awareness and identity, and also increase sales. It is wonderful marketing tool to target companies as an individual and a group. Wearing a cap or t-shirt with a company’s branding on it is a lovely gift, particularly if the style, colour and design is on trend.

Everyone Loves A Free Gift

Who doesn’t like a free gift? People who receive corporate clothing as gifts generally treat as it another item of clothing that can be worn every day. Corporate clothing gifts can be packaged alongside other promotional items such as pens, key rings, mugs or bags with the company logo branded on it. Corporate clothing presented as a hamper to the recipient also increases your corporate identity and exposure.  The premise behind the free gift give-aways is that the person who receives it will immediately show their family and friends, and they in turn will want to buy the product been promoted.

Types Of Branding For Corporate Clothing Gifts

Promotional golf t-shirts, caps, track suits and jackets can have the company logo, slogan and name either embroidered, screen or transfer printed. It is important to use good, quality material for corporate clothing. This will ensure that the colour lasts longer and maintains its shape.   T-shirts are usually used more often than other promotional items because they are an affordable option to print in huge volumes. Screen printing is the best option if you intend printing large quantities of t-shirts. With transfer printing, a transfer of the design is produced and is then applied to the garment with a heat press. Customised embroidery on clothing is another great way to personalise corporate gifts.

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Incorporating corporate clothing into your business is a not always an easy decision. While corporate clothing is fast becoming one of the most effective and affordable mediums of advertising to promote brand awareness, it is vital that it is done properly for it to be a success. Conveying a professional image to customers and clients, and the outside world is what counts in a highly, competitive world. There is a huge market for corporate clothing and it is currently estimated to worth millions of rands in sales.

How To Choose The Best Corporate Clothing Supplier

There are many corporate clothing suppliers and retailers that can provide businesses with a suitable range of workwear garments. However, it makes sense that you choose the best, most reputable clothing supplier that is able to meet your requirements and expectations. Word of mouth usually works best when you are looking for the best supplier in town. It is still however necessary for you do your homework by finding out how long they have been operating and what their track record is like. Different suppliers may offer different services for different industries. For instance, some suppliers  may only manufacture clothing for the hospitality industry. Expecting them to be able to manufacture tracksuits for your company may then be clutching at straws. Be prepared to spend more money if you are dealing with a supplier that has made name for itself in the industry. Do your research carefully and thoroughly. Meet with a few sales representatives of various clothing suppliers to hear what they can offer you.
Meeting Your Needs

The clothing supplier that you choose to provide your employees with corporate clothing must be prepared to work closely with you. They must understand your requirements for the clothing and they should also take the time to get a feel of the environment that they are catering for. At the same time, you as the customer must know exactly what you want for the relationship to be mutually beneficial. Have an idea about what colours you intend using in the clothing line.  Will your employees need clothing for outdoor work? In this case, you would need to enquire about overalls or weatherproof jackets to withstand all types of climates and situations. In order to offer you the best service, the supplier has to have a clear understanding of what your business entails, and what type of work your employees performs.  They must provide advice and assistance on the various colours, style, quality and material.  There are many factors to consider when making the decision to incorporate clothing into a business. Do they offer in house printing and branding as they will save time? Will the supplier be able to manufacture other accessories such as bags, caps or socks? Are their prices competitive? Will they offer a discount if you purchase in bulk? Do they offer a guarantee on their clothing? Can they deliver? What is the turn-around time for manufacture? It is vital that you select a supplier that can meet your requirements and offer you quality service.

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Corporate branding is an essential component of any marketing strategy. A strong brand symbolises the vision, values, image, goals and objectives of the company. Implementing corporate branding can transform the way your business is perceived. It is an effective way of maintaining visibility in the minds of your customers and customers. When done correctly, it can also establish your company, its product or service been offered. So, what does corporate branding entail? Corporate branding simply put can be used to brand any type of merchandise. Branding corporate clothing is becoming a very popular strategy to increase brand awareness and place your company prominently on the map. It is all about associating a specific logo or slogan with your company. Customers will then recognize your brand and you are guaranteed all the exposure you need.

Choose The Right Logo For Corporate Clothing

Corporate clothing refers to a standard uniform that is worn to work every day.  Choosing the right corporate clothing is no easy task. Careful thought, decision making and research has to go into this process.  There are many factors to consider. Firstly, do you want to retain your existing logo? Are you revamping your entire corporate identity? What are the company corporate colours and will they be used in the clothing design? Once you have chosen logo you can start onto the next step. Remember that the logo will speak volumes about your brand. Make sure that it communicates the right message to your consumers.   The logo can be embroidered or screen printed onto clothes to personalize the brand.

Colour Of Corporate Clothing

Find a professional and experienced clothing supplier that can provide you with various clothing options. Choose your corporate colours carefully. Colour reflects the company’s values as well as personality. Have you noticed how large financial institutions and corporate businesses lean towards classic colours such as dark blue, black or grey? These colours symbolise stability, traditional values and professionalism. Younger, dynamic companies like creative studios or public relations agencies often opt for brighter, funky colours to reflect their image.  They want to show the outside world that they are cutting edge and trendsetters, and are therefore more likely to use red, orange, turquoise or purple as their colour preference. It is also necessary to take account whether the choice of colour will be practical for the job been performed.  It does not make sense to choose a light colour if employees are working on a construction site.

Fabric Of Corporate Clothing

When deciding on the fabric for corporate clothing, look at a number of swatches. The fabric should be comfortable and practical, and above all good quality especially if it has to be worn for long hours throughout the day. There are a variety of fabrics such as cotton, linen or a cotton/polyester blend which are all good choices. They are easy to clean and maintain their shape and colour after many washes.

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Introducing something new to a company’s marketing plan always comes with advantages and disadvantages.  In the case of corporate clothing for your company’s employees, there are a number of factors that have to be considered carefully. We will look at the positive aspects of incorporating corporate clothing into a business and also highlight the potential pitfalls.

Corporate Clothing Do’s

Corporate clothing helps to create a good first impression in a highly competitive business world. It immediately projects a professional and polished image. Most companies are always looking for new ways to increase sales. By using corporate clothing as an alternative means of advertising, you are creating brand awareness and recognition. An embroidered logo or company name that is placed strategically on a T-shirt or jacket ensures that customers make the association with the clothing and your brand. Your employees indirectly become a walking advertisement. When customers see an employee dressed in corporate clothing, they feel more confident in the service being provided. Employees also come across as being more approachable. Corporate clothing also has a significant impact on your employees. Providing a range of corporate wear increases employee morale, pride and job satisfaction. It builds a sense of belonging and togetherness amongst workers that may never have been there before. Wearing corporate clothing is also not restricted to certain employees only. All employees including supervisors and managers wear branded corporate clothing, and as a result there the hierarchy is eliminated. This helps to open up communication channels which make for a more pleasant working environment.

Employees can be identified easily especially when they are working at large events such exhibitions, trade fairs, sports events, promotions and product launches. Branded corporate clothing makes excellent prizes and give-aways for competitions and promotions. They can also be used as incentives for employees.

Corporate Clothing Don’ts

When employees are wearing corporate apparel, they are acting as brand ambassadors for your company. The role of ambassador requires that you act responsibly at all times and wear your company’s clothing with pride. Your company is placed in a bad light if you have employees wearing your branded clothing and they misbehave or conduct themselves inappropriately in a public place. In choosing corporate clothing, a number of things have to be considered.  Make sure that the clothing range is functional and aesthetic pleasing.  If the clothing is not comfortable, it will affect the productivity of employees and in turn, will have a negative impact on the company’s image. As far as possible, do not choose a clothing supplier that offers you a good price but has a poor track record. Avoid choosing clothing that is not stylish or on trend as this will also the way an employee works. Do not exclude employees from the decision making process as they will wearing the clothing and, ultimately should be happy and satisfied. Choice of fabric, colour and quality is undoubtedly important. While there are many cheaper options available, choosing quality fabric and colour will guarantee that your employees have a longer wear out of them.

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When introducing a range of corporate clothing for your company, there are many factors that have to be considered. Very often mistakes are made that eventually costs the company and also leads to a bad image. We have listed some potential pitfalls to avoid when choosing a new corporate look for your employees.

Certain rules have to adhered to when it comes to corporate clothing. A dress code policy indicates that your employees should be dressed professionally and appropriately. Projecting a professional image is very important in the business world and if this is not achieved, it can unfortunately have a negative impact on the company.

Don’t Do It Alone

If your company is planning to incorporate corporate apparel as daily wear for employees, do not try to take this process on by yourself. Enlist the help of a professional clothing supplier that specializes in corporate clothing. They can guide and offer advice on the various styles, cut, fabric and colour. Many companies will approach a clothing supplier or retailer that offers an affordable price. That is your first mistake! Keep in mind that quality should never be compromised on. Clothing that is made from a high quality fabric looks professional and conveys the right kind of image.

Don’t Exclude Your Employees

Involving your employees is equally important. These are the people who will be wearing the clothing. They are the face of your company and as such should play a critical role in the style or colour. By doing this, you will foster teamwork and a unified approach amongst your workers.

Don’t Choose Unflattering Styles

Nowadays, styles of corporate clothing is less traditional and more casual and laidback.  Wearing corporate clothing is no longer restricted to stuffy suit combinations of trousers, shirts and ties or skirts with blouses. There are some very stylish ranges available which incorporates chinos, cargo pants and skirts, golf T-shirts, polo shirts, tracksuits and fleece-lined jackets. A successful company is not afraid to keeping up with fashionable trends.

Don’t Choose Colours That Will Not Your Company’s Image

Choose colours that will fit in with your company’s personality and values. Do not choose a bright, vibrant colour if your company is all about old-fashion values. Use colour tastefully in corporate clothing and keep in mind that no one wants to look like a clown. Use hints of colour such as turquoise, coral or purple to add a modern edge to corporate wear.

Don’t Compromise On Good Fabric

One of the most important factors that have to be considered when choosing corporate clothing is fabric. It is vital that the right fabric is chosen. Cotton and polyester blends or a mixture of the two are good choices for T-shirts, golf T-shirts and polo shirts. Avoid choosing T-shirts that are in a hard textured fabric. Make sure that the fabric is easy to care for and maintains its shape and colour. Keep in mind no one wants to wear clothing that wrinkles easily or the colour runs.

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When you think about corporate clothing, the words dull, drab, boring and plain often spring to mind. We immediately associate the stereotypical suit in grey, basic black, beige or navy blue with a corporate environment. Previously the standard dress code for financial institutions, the medical community and the hospitality industry were unflattering office uniforms. These were usually in the form of traditional trouser, shirt and jacket combinations or skirts with matching waistcoats. Nowadays, corporate clothing has fortunately transformed from an ugly duckling into a beautiful swan. Clothing has become more fashionable and stylish, and wearing corporate wear no longer needs to be a painful experience.

Style Matters

It is essential to choose the right style of clothing for your company’s corporate look. Choosing a style would largely depend on the industry that you are in and the type of work being performed. Corporate clothing has taken on a more casual feel. It still looks smart and professional but now has a more laidback approach. Clothing needs to be comfortable and functional but at the same time can still be stylish and fashionable. Trends in corporate clothing help to build brand awareness and also motivate employees. There are various styles to choose from and these include chinos, cargo pants and skirts that can be teamed with golf shirts or T shirts. Other popular style choices in the corporate clothing range include body warmers which are basically sleeveless jackets and polar fleece jackets.

Adding A Logo

There are many benefits to incorporating a logo design onto clothing. Adding an embroidered logo to clothing items maximises your company’s exposure and visibility. Embroidered or screen printed clothing wear is fast becoming a fashion trend for corporate wear. This type of clothing is perfect for the office because it is easy to wear and looks good. Employees feel a sense of pride wearing logo apparel and they are also seen as ambassadors for their company’s brand. It can also be used for promotional purposes such as trade fairs, sports events, competitions, give-aways and team building exercises. Logos or slogans can be embroidered or printed onto T-shirts, golf shirts, lounge shirts, caps, ties or fleece jackets. Embroidered and printed logos are also very noticeable on clothing and immediately draw your eyes to it.

Adding Colour

Corporate clothing does not have to be in basic colours such as black, grey, beige or navy blue. Adding some colour makes a huge difference to any outfit and makes it stand out from the rest. Use your existing corporate colours and then add a brighter shade to liven up the ensemble. You do not have to use a brighter colour for your entire corporate look. For instance, if your corporate look consists of beige chinos with a white golf shirt, then a brighter colour in orange or turquoise can be used on the trim of the collar and sleeves or in the logo. When using colour, use a hint of it rather than as one solid colour. Remember, colour plays an important role in grabbing the attention of customers and clients.

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First impressions play a key role in the way a company presents itself to the outside world. Some may argue that it may seem shallow to place emphasis on outer appearance because the quality of your work should speak for itself. However, in business there are a different set of rules. If you are dressed smart smartly and appear well presented, it does add more credibility to you and your company.  Corporate clothing is a vital important component in sending out a positive message about your company. It demonstrates that you take your public image seriously and are focused on building your brand.

What Is Corporate Clothing?

Corporate clothing simply put is a uniform that is branded with the company logo, slogan or name. Many companies have implemented a dress code policy for their staff. While some companies may have a strict dress code, others may be more casual or flexible. Corporate clothing is not only restricted to smart suits but can be simple clothing such as T-shirts, polo shirts and chinos. When choosing corporate clothing, it is necessary to take into account the type of work being performed, the culture of the company or whether it is going to be used to wear at a particular event or donated as a prize.

What Are The Benefits Of Corporate Clothing?

There are many benefits to incorporating corporate clothing into your company. Customers and clients will be able to identify who your employees are in terms of their job or position. For example, if you are a supermarket employee it would be necessary for you to wear branded clothing while you are on duty so that customers can recognize you easily if they need assistance. Corporate clothing presents a professional image to the public. It conveys the company’s values, goals and objectives. A message is immediately sent out that your company delivers quality service and high standards. It also encourages employees to feel valued, motivated and appreciated. There is a sense of unity and belonging that filters through the workplace. Employees are more eager to work as a team, morale is boosted and communication improves. Productivity increases and employees work more efficiently and effectively.

Choosing Corporate Clothing

A good idea is to involve your employees in the design, colour and style of corporate clothing. By doing this, you are also building team spirit and unity. There are a number of factors that have to be taken into consideration when choosing corporate clothing. These factors include comfort, functionality and quality. Keep clothing simple because they will be worn for long hours and will need to perform tasks easily. Colour also plays a vital role.  Companies with corporate colours promote a strong visual message and these should be included in the design. Provide employees with options for corporate clothing to accommodate the change of seasons. Select cotton or linen shirts or T-shirts for summer, and fleece jackets for winter. The company name, slogan or logo can be embroidered onto clothing to promote brand awareness.

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More and more businesses are introducing corporate clothing into their environment. As we all know first impressions and image counts in business. Corporate clothing for employees can definitely change the way that a business is perceived. If you want your business to be taken more seriously, invest in corporate clothing for your employees and you will be guaranteed to have a positive response. There are some distinct advantages to use corporate clothing in your business.

Corporate Clothing Increases Product And Brand Awareness

Employees instantly become a walking advertisement by wearing branded clothing. With your company name and logo placed strategically on clothing, it is visible to customers and clients who in turn will be able to make the association with your company. An employee who is dressed smartly in the corporate uniform reflects the brand and values of the company.  The more people notice  your branding on corporate clothing, it makes them aware of your company.

Develops Customer Relations

When a customer sees an employee in branded corporate clothing, they are likely to have more trust and confidence in the company.  Corporate clothing creates a professional appearance, especially when all your employees are wearing the same outfit. It not only looks very smart but uniform too. It also helps customers to identify the right person when seeking assistance.

Encourages Reliability and Consistency

Customers like to deal with a company that continues to offer reliability and consistency. Employees who are wearing the same branded clothing offer consistent approach for customers.

Employees Feel Like A Team

Wearing corporate clothing encourages employees to feel like they are part of a team.  Employees including management wear the same outfit which eliminates the hierarchy and helps to foster open lines of communication.  A distinct corporate culture is created. It boosts morale and gives them a sense of belonging.

Increases Productivity

Productivity is increased because employees are not expected to wear formal dress. They can now work in a more relaxed, stress-free environment which results in greater job satisfaction and efficiency.

Representing The Company’s Values And Goals

Employees who wear corporate clothing are likely to identify themselves as representatives of the company. They will feel a greater level of responsibility to adhere to the company’s values and ideals.

Cuts Down On Clothing Expenses

By providing your employees with corporate clothing, it helps to reduce the expense of them having to buy clothing to wear to work.  Wearing a company uniform will also eliminate certain differences amongst employees. There are always a select few who will tarnish the image of the company by the way that they dress for work. Some people may look slovenly with shirts hanging out of their trousers, clothing that either fits too tightly or too loosely. By introducing a prescribed dress code will force employees to look smart and professional.  Very often employees may feel pressurised to dress their best and this is not always possible for those who cannot afford to do so.

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